Boiler Room x adidas Originals x 264
In January 2017, Boiler Room, a global music broadcasting platform that streams live music sessions from around the world to a global audience, came down to Dubai to showcase the city’s musical talents on their platform for the very first time.
In association with adidas Originals, The 264 Cru was an on-ground strategic partner to help Boiler Room manage and successfully execute a short documentary on local musical talent across various locations around the city, as well as throw an exclusive 400 person event at Dubai Design District – this was broadcasted live via all their social media platforms to the world. A mixed lineup showcased some of the city’s promising and forward thinking DJs, Nasrawi and essarai alongside guest internationals Nosaj Thing and Ryan Hemsworth.
essarai also featured in the short documentary collaborating alongside Piano virtuoso and jazz head, the extremely talented Tarek Yamani and international guest Nosaj Thing. Baring in mind adidas’ EQT line philosophy of ‘everything that is essential, nothing that is not’, the collaboration produced a one-off piece of music bridging the cultural gaps within Dubai’s music scenes, as well with the rest of the world. The song was then captured as an InStereo performance shot in the Al Qudra desert.